Wednesday, March 26, 2008

About www.bloggerdough.com

Do you know about www.bloggerdough.com?

However, choosing a URL like that may not be good for SEO (search engine optimization) as search engines gives great importance to the words in the URL. Perhaps if eventually that blog gets ranked very high by search engine, then it may be found by those searching for "blogger" or "dough" but it would face great competition and not likely to be in the top of the list of result in the SERP (search engine result page).

However, if ever the brand gets well known, surfers may type the website URL direct into the browser address bar to get to that website or they may search for "bloggerdough" and the possibility of that website appearing very high in the SERP is very good, likely even at the first of the list as not many other website, maybe even none, are optimized for the key word "bloggerdough". So that website will face no competition for searches for bloggerdough.

This is the advantage of branding and a strategy you should go for only if you are prepared to make efforts to promote the brand. An unknown brand will not help you.

No comments: